Headway is a global tech company, revolutionizing lifelong learning by creating digital products for over 150 million users worldwide. Our mission is to help people grow. We believe lifelong learning should be accessible, personalized, and impactful to each individual. That’s how we change the world and why we bring together exceptional minds. We’re proud to be among the world’s top companies transforming digital learning — GSV 150.

The core of our achievements is our team. We believe in people and shared values SELECT. That’s why, together with Yaroslav Petriv, General Manager at Goodly by Headway, we’re looking for a Digital Marketing Manager to join our team of superstars transforming the EdTech industry.

Goodly is a fast-moving R&D project on a mission to help people live, work, and learn with more joy and clarity. We’re building a fresh experience that combines thoughtfully designed physical products and playful digital tools.

We're just getting started, and this is your chance to join us at the beginning — where ideas aren’t just welcome, they’re expected. We're looking for people who are brave enough to lead, bold enough to decide, and curious enough to invent what doesn't exist yet.

This job is perfect for you if:

— You’re excited to experiment.

We’re on a bold mission to become the leading product in our niche — and since there’s no one-size-fits-all playbook, there’s plenty of space for creativity and action. Got ideas for improving how we interact with potential users? Perfect. Let’s test them together.

— You want to shape the product.

Here, you won’t just follow a marketing roadmap — you’ll create it. You’ll have the chance to influence product decisions, pitch bold ideas, and validate them with the team. A mix of analytical thinking and creative flair will take you far.

— You’re eager to collaborate with passionate pros.

You’ll be part of a team of enthusiastic, skilled experts, where idea-sharing and cross-functional collaboration are part of the everyday flow. Together, we’ll brainstorm, build, and learn from one another as we push the product forward.

— You have an entrepreneurial spirit

You are ready to conquer the world, and you know how to do it. We are here to provide you with the needed instruments and ideas. You are ready to roll up your sleeves and do what it takes to succeed.

What will you do:

— Create and scale ad campaigns on our key platforms — Meta, TikTok, and Google;

— Lead our traffic diversification strategy by testing and launching new channels;

— Build strong hypotheses about user behavior and validate them using performance marketing tools and CRO;

— Team up with the Headway creative crew to brainstorm and brief them on new creative packs;

— Set up our first CRM communications and eventually supervise a junior CRM specialist;

— Join the Goodly management team and play a key role in shaping and growing our products through your expertise — you’ll basically be the go-to person for driving our sales.

What do you need to join us:

— At least 5 years of experience in digital marketing or performance marketing;

— Proven experience launching and managing ad campaigns on Meta, TikTok, and Google;

— Experience working with monthly ad budgets of $100,000 or more;

— Hands-on experience with traffic acquisition for both e-commerce and mobile apps;

— Experience with CRM communications and affiliate networks will be a plus;

— Alignment with the values of our team (SELECT).

What do we offer:

— Work within an ambitious team on a socially impactful, life-long learning product.

— An office with a reliable shelter, generators, satellite internet, and other amenities.

— Access to our corporate knowledge base and professional communities.

— Personal development plan.

— Compensation for English language learning, external training, and courses.

— Medical insurance and full sick leave compensation.

— Company doctor and massage in the office.

— Sports activities: running, yoga, boxing, and more.

— Corporate holidays: we go on a week-paid holiday to rest and recharge twice a year.

— Supporting initiatives that help Ukraine. Find out more about our projects here.

Working schedule

This is a full-time position with a hybrid remote option. It means that you can decide for yourself: whether you want to work from the office, remotely, or combine these options.

Are you interested?

Send your CV!