Headway Inc is a global tech company, revolutionizing lifelong learning by creating digital products for over 150 million users worldwide. Our mission is to help people grow. We believe lifelong learning should be accessible, personalized, and impactful to each individual. That’s how we change the world and why we bring together exceptional minds. We’re proud to be among the world’s top companies transforming digital learning — GSV 150.

The core of our achievements is our team. We believe in people and shared values SELECT. That’s why, together with Andrii Andriievskyi, Outreach Specialist at Headway by Headway Inc, we’re looking for an Outreach Specialist to join our team of superstars transforming the EdTech industry.

Headway is our flagship app, offering summaries of nonfiction bestsellers, daily insights, and gamified challenges. Headway is the world’s most downloaded book summary app and has been featured as App of the Day in over 30 countries, including the US, the UK, and Canada.

This job is perfect for you if you:

• Passionate about building relationships and growing expertise in outreach and link-building strategies.
• Want to work with cutting-edge SEO tools and strategies in a dynamic, mission-driven environment.
• Thrive in a collaborative, fast-paced setting and enjoy learning from experienced professionals.
• Are excited about the opportunity to make a tangible impact in the EdTech and self-improvement space.
• Value working on one high-impact project with a clear focus and measurable outcomes.
• Are eager to develop professionally through mentorship and access to advanced link-building techniques.
• Love exploring new markets and innovative strategies to boost brand visibility.

What will you do:

• Develop and execute innovative strategies to acquire high-quality backlinks in the self-improvement, productivity, motivation, tech, literature, education and learning niches.
• Conduct a thorough backlink analysis using industry-leading tools, such as Ahrefs and Moz, to identify potential opportunities and monitor link profiles.
• Build and maintain relationships with webmasters, bloggers, and influencers through effective communication and negotiation.
• Collaborate with the outreach lead to approve the provided websites.
• Suggest guest post topics.
• Track and report on the progress of backlink acquisition efforts, providing insights and recommendations for continuous improvement.

What do you need to join us:

• 1+ years of experience in outreach, SEO, digital marketing, or public relations.
• A proven track record in link-building campaigns and securing partnerships or guest blogging opportunities.
• Edtech outreach experience is a plus.
• Experience with diverse link-building strategies beyond guest posting and link insertion, including broken link building, resource page outreach, unlinked brand mentions, and skyscraper techniques, is highly advantageous.
• Alignment with the values of our team (SELECT).

What do we offer:

• Work within an ambitious team on a socially impactful education product.
• An office with a reliable shelter, generators, satellite internet, and other amenities.
• Access to our corporate knowledge base and professional communities.
• Personal development plan.
• Compensation for English language learning, external training, and courses.
• Medical insurance and full sick leave compensation.
• Company doctor and massage in the office.
• Sports activities: running, yoga, boxing, and more.
• Corporate holidays: we go on a week-paid holiday to rest and recharge twice a year.
• Supporting initiatives that help Ukraine. Find out more about our projects here.

Working schedule

This is a full-time position with a hybrid remote option. It means that you can decide for yourself: whether you want to work from the office, remotely, or combine these options.

Are you interested?

Send your CV!