Headway Inc is a global tech company, revolutionizing lifelong learning by creating digital products for over 165 million users worldwide. Our mission is to help people grow. We’re proud to be ranked 4th among the World’s Top EdTech Сompanies by TIME magazine. We believe lifelong learning should be accessible, personalized, and impactful to each individual. That’s how we change the world and why we bring together exceptional minds.

The core of our achievements is our team. We believe in people and shared values SELECT. That’s why, together with Vladyslav Strykun, Chief Marketing Officer at Headway Inc, we’re looking for an SMM Lead to own and scale our group-wide SMM strategy — building the operating system, leading the team, and driving both performance results and long-term brand equity across multiple products.

Why is it interesting:

• An opportunity to shape SMM at the group level for a multi-product EdTech ecosystem with a multi-million social audience, including 5M+ followers on Instagram.

• Ability to focus on managerial and strategic tasks — we already have creative writers, designers, and a posting manager in the team.

• Building a dual-focus system that drives both performance and brand equity, powered by strong operations, a high-performing team, and data-driven reporting.

• Freedom to create new ideas, test hypotheses, and implement changes — we provide all the opportunities for their implementation

• Opportunities for professional growth with a supportive team — with a clear path to grow into a Head role.

What will you do:

• Own group-wide SMM strategy across Headway, Nibble, Skillsta, and new launches, aligned with positioning, GTM, and business goals.

• Build and run the SMM operating model: planning, production, QA, publishing, and cross-channel coordination.

• Lead and scale the team: hire, set operating principles, coach SMM Managers, and align designers/copywriters around priorities.

• Keep brands distinct by defining messaging, tone, and content guidelines across products.

• Partner with PMM, Brand, UA, Influencer, PR, and Product teams to support GTM and contribute to marketing and product funnels.

• Own analytics and insights: KPIs, dashboards, performance reviews, plus trend/competitor research to launch new formats and growth loops.

What do you need to join us:

• 3+ years of experience as an SMM Manager (at least 1 year as SMM Lead/Head) in an IT product company or digital agency.

• Skills in working with social media algorithms on Instagram, Facebook, and TikTok.

• Working with analytics, marketing funnels, and metrics (ER, ERR, ROI).

• Ability to generate ideas and analyse content through the prism of marketing goals.

• English proficiency at B2 level or higher.

• Alignment with the values of our team (SELECT).

What do we offer:

• Work within an ambitious team on a socially impactful education product.

• An office with a reliable shelter, generators, satellite internet, and other amenities.

• Access to our corporate knowledge base and professional communities.

• Personal development plan.

• Compensation for English language learning, external training, and courses.

• Medical insurance and full sick leave compensation.

• Sports activities: running, yoga, boxing, and more.

• Corporate holidays: we go on a week-paid holiday to rest and recharge twice a year.

• Supporting initiatives that help Ukraine. Find out more about our projects here.

Are you interested? Send your CV!

We’ve created a Talent Guide to help you navigate our hiring process with clarity and confidence — and get the most out of each stage. Take a look here.