Headway Inc is a global tech company, revolutionizing lifelong learning by creating digital products for over 150 million users worldwide. Our mission is to help people grow. We’re proud to be ranked 4th among the World’s Top EdTech Сompanies by TIME magazine. We believe lifelong learning should be accessible, personalized, and impactful to each individual. That’s how we change the world and why we bring together exceptional minds.

The core of our achievements is our team. We believe in people and shared values SELECT. That's why we're looking for an experienced Head of Marketing to lead our marketing function and drive growth as a key member of our senior leadership team. Reporting directly to the CEO, you'll own our marketing strategy to scale and achieve ambitious growth targets in a competitive market.

What product and team will you be working on?

AddMile is a personal and professional development platform that helps improve various spheres of life through coaching. AddMile is accessible to users in more than 130 countries.

What do you need to join us:

— 4+ years of marketing experience, with at least 2 years in leadership roles;
— Experience working with Tier-1markets;
— Deep experience in performance marketing (Meta, Google Ads, TikTok) with large budgets;
— Analytical thinking and ability to work with key metrics: ROAS, LTV, CAC, retention;
— Understanding of the full-funnel approach: from creative to conversion in subscription/payment;
— Strategic thinking with the ability to balance long-term vision and short-term execution;
— Entrepreneurial mindset with comfort operating in fast-paced, ambiguous environments;
— Alignment with the values of our team (SELECT).

What will you do:

— Lead and scale our talented marketing team: build structure, processes, and cross-team synergy between marketing and product units;

— Full responsibility for the marketing zone - Performance, Creatives, Funnel Optimization;

— Scaling marketing budgets with simultaneous ROAS growth and CAC reduction;

— Launching new channels and developing alternative user acquisition strategies (influencers, organic, etc.);

— Establish and track key marketing metrics, translating data into actionable insights and strategic recommendations;

— Building testing processes: systematic approach to hypotheses, A/B testing in purchases, onboarding, and creative concepts;

— Establishing effective collaboration between teams - UA, Creatives, Product, Analytics;

— Improving existing processes in the marketing zone and building new solutions for business growth;

— Partner with the CEO and senior management team to shape company strategy and business decisions.

What do we offer:

— Work within an ambitious team on a socially impactful education product.

— An office with a reliable shelter, generators, satellite internet, and other amenities.
— Access to our corporate knowledge base and professional communities.

— Personal development plan.
— Compensation for English language learning, external training, and courses.

— Medical insurance and full sick leave compensation.
— Company doctor and massage in the office.

— Sports activities: running, yoga, boxing, and more.

— Corporate holidays: we go on a week-paid holiday to rest and recharge twice a year. Besides that, we provide 20 paid vacation days per year.

— Supporting initiatives that help Ukraine. Find out more about our projects here.

Working schedule

This is a full-time position with a hybrid remote option. It means that you can decide for yourself: whether you want to work from the office, remotely, or combine these options.

Are you interested? 

Send your CV!

We’ve created a Talent Guide to help you navigate our hiring process with clarity and confidence — and get the most out of each stage. Take a look here.