Headway Inc is a global tech company, revolutionizing lifelong learning by creating digital products for over 150 million users worldwide. Our mission is to help people grow. We’re proud to be ranked 4th among the World’s Top EdTech Сompanies by TIME magazine. We believe lifelong learning should be accessible, personalized, and impactful to each individual. That’s how we change the world and why we bring together exceptional minds.

The core of our achievements is our team. We believe in people and shared values SELECT. That’s why, together with Yuliia Sydoruk, User Acquisition Manager at Skillsta by Headway Inc, we’re looking for a User Acquisition Specialist to join our team of superstars transforming the EdTech industry.

What product will you be working on?

Skillsta is a digital product that helps users across the globe improve their soft skills through short, interactive lessons based on real-life situations. The app ranked among the top 20 in the Education category on the US App Store.

Why this is exciting:

• You’ll become part of a team that’s scaling the product to millions of downloads and making it even better for users around the world.

• You’ll get plenty of freedom to experiment, shape the strategy, and drive high-impact initiatives.

• You’ll work closely with product, analytics, and creative teams — a great opportunity to deepen your understanding of these areas and grow beyond your role.

• Rich data and advanced analytics will help you quickly test hypotheses, gain insights, and refine your approach on the go.

• You’ll thrive in a fast-paced, startup-like environment where things move quickly — and so will your growth.

What you’ll do:

• Launch and scale ad campaigns to promote the product on our core platform — Meta.

• Drive diversification strategy by testing and launching new traffic sources (e.g., TikTok, Google, and others).

• Build and test user behavior hypotheses using performance marketing and CRO tools, and collaborate closely with the Product Marketing Team.

• Monitor and analyze EdTech market trends.

• Collaborate with the creative production team: suggest new ad creatives and provide feedback on their performance.

You’ll be a great fit if you:

• Have 1-2 years of experience in user acquisition, and eager to grow fast.

• Have hands-on experience with Meta Ads

• Understand digital marketing metrics and unit economics;

• Love to research, ask “why?”, and figure things out from the ground up;

• Communicate confidently in English (Upper-Intermediate+);

• Share our SELECT values and enjoy working as part of a collaborative, driven team.

What do we offer:

• Work within an ambitious team on a socially impactful education product.

• An office with a reliable shelter, generators, satellite internet, and other amenities.

• Access to our corporate knowledge base and professional communities.

• Personal development plan.

• Compensation for English language learning, external training, and courses.

• Medical insurance and full sick leave compensation.

• Company doctor and massage in the office.

• Sports activities: running, yoga, boxing, and more.

• Corporate holidays: we go on a week-paid holiday to rest and recharge twice a year.

• Supporting initiatives that help Ukraine. Find out more about our projects here.

Working schedule

This is a full-time position with a hybrid remote option. It means that you can decide for yourself: whether you want to work from the office, remotely, or combine these options.

Are you interested?

Send your CV!

We’ve created a Talent Guide to help you navigate our hiring process with clarity and confidence — and get the most out of each stage. Take a look here.