Headway Inc is a global tech company, revolutionizing lifelong learning by creating digital products for over 150 million users worldwide. Our mission is to help people grow. We’re proud to be ranked 4th among the World’s Top EdTech Сompanies by TIME magazine. We believe lifelong learning should be accessible, personalized, and impactful to each individual. That’s how we change the world and why we bring together exceptional minds.

The core of our achievements is our team. We believe in people and shared values SELECT. That’s why, together with Yuliia Sydoruk, User Acquisition Lead at Skillsta by Headway Inc, we’re looking for a User Acquisition Specialist to own how Skillsta finds its next million users.

What product and team will you be working on?

Skillsta is a digital product that helps users across the globe improve their soft skills through short, interactive lessons based on real-life situations. The app ranked among the top 20 in the Education category on the US App Store.

You'll be part of Headway Inc's broader marketing community – 100+ people across all products – where you'll always find someone to think through a challenge with, learn from, or be inspired by.

Why this one's worth your time:

• This is a product scaling to millions of downloads and there's real room to shape strategy here.

• The experiments that move the numbers are yours to own, end to end.

• Product, analytics, and creative work close by close enough to deepen your understanding of these areas and grow beyond your role.

• Data is rich and analytics are strong: test a hypothesis, and within days you know whether it held.

• It's a fast-paced, startup-like environment where things move quickly – and so will your growth.

What you'll actually do:

• Launch and scale campaigns on our core platform, Meta and own the numbers behind them.

• Help build the UA direction for a new part of the product.

• Diversify beyond Meta: find channels worth testing – TikTok, Google, whatever earns its place – and make the case for them to the team.

• Turn questions about user behavior into tested hypotheses with performance and CRO tools, hand in hand with the Product Marketing Team.

• Keep your finger on the EdTech market – the trends, the shifts, and what they mean for us.

• Work with creative production: pitch new ad ideas and give them honest, specific feedback on how the creatives perform.

You’ll be a great fit if:

• User acquisition is something you've run end to end – and want to do more of.

• Meta Ads is hands-on territory for you.

• Digital marketing metrics and unit economics read without translation.

• "Why?" is your default question, and you dig until something makes sense from the ground up.

• English holds up in a room (Upper-Intermediate+).

• Share our SELECT values and enjoy working as part of a collaborative, driven team.

What to know going in:

We'd rather be straight with you. This is a fast-paced environment, and we have intense stretches – our Q5 – where pace and presence matter. If that sounds like the interesting part, read on.

What do we offer:

• Work within an ambitious team on a socially impactful education product.

• An office with a reliable shelter, generators, satellite internet, and other amenities.

• Access to our corporate knowledge base and professional communities.

• Personal development plan.

• Compensation for English language learning, external training, and courses.

• Medical insurance and full sick leave compensation.

• Sports activities: running, yoga, boxing, and more.

• Corporate holidays: we go on a week-paid holiday to rest and recharge twice a year.

• Supporting initiatives that help Ukraine. Find out more about our projects here.

Working schedule

This is a full-time position with a hybrid remote option. It means that you can decide for yourself: whether you want to work from the office, remotely, or combine these options.

Are you interested?

Send your CV!

We’ve created a Talent Guide to help you navigate our hiring process with clarity and confidence — and get the most out of each stage. Take a look here.