Headway Inc is a global tech company, revolutionizing lifelong learning by creating digital products for over 150 million users worldwide. Our mission is to help people grow. We’re proud to be ranked 4th among the World’s Top EdTech Сompanies by TIME magazine. We believe lifelong learning should be accessible, personalized, and impactful to each individual. That’s how we change the world and why we bring together exceptional minds.

The core of our achievements is our team. We believe in people and shared values SELECT. That’s why, together with Copywriting Lead Anna Korostashovets, we are looking for a Creative Copywriter who will work on strengthening the Nibble brand and building meaningful relationships with users through high-quality communication.

What product will you be working on?

Nibble is an all-around knowledge app for adult learners. It offers short, interactive lessons on a variety of topics, from art to math. Nibble has been featured as App of the Day in over 50 countries, including the US, the UK, and Canada.

Why this is exciting:

• An opportunity to build and shape the creative copywriting function from the ground up.

• Direct impact on the marketing communication, brand voice, and creative strategy.

• A professional, supportive team environment where growth feels safe and natural.

• High visibility of results and the ability to influence key marketing decisions.

• Significant space for experimentation and bringing bold ideas to life.

What you’ll do:

• Create engaging marketing copy across multiple formats — from headlines to long-form content.

• Write for Nibble’s social media channels (Instagram, TikTok, Threads).

• Maintain and evolve Nibble’s Tone of Voice, including guidelines, documentation, and internal workshops.

• Contribute to creative strategy through ad copy, messaging, and campaign ideation.

• Work on brand communication, including taglines, campaign naming, and key messaging.

• Collaborate closely with growth marketing, design, product, and other cross-functional teams.

• Apply a data-driven approach: test hypotheses, analyze performance, and iterate on texts.

You’ll be a great fit if you:

• Have 2+ years of experience in writing marketing copy in English.

• Have experience in content marketing or creative agencies.

• Are confident working with different formats: social media, ads, landing pages, and more.

• Can adapt tone and messaging to different stages of the marketing funnel.

• Can explain complex ideas simply and engagingly.

• Have strong research and fact-checking skills.

• Use a data-driven approach to content creation and decision-making.

• Communicate confidently in English (B2+/C1).

• Have experience working cross-functionally and collaborating with teams.

• Share our SELECT values and enjoy working as part of a collaborative, driven team.

What do we offer:

• Work within an ambitious team on a socially impactful education product.

• An office with a reliable shelter, generators, satellite internet, and other amenities.

• Access to our corporate knowledge base and professional communities.

• Personal development plan.

• Compensation for English language learning, external training, and courses.

• Medical insurance and full sick leave compensation.

• Sports activities: running, yoga, boxing, and more.

• Corporate holidays: we go on a week-paid holiday to rest and recharge twice a year.

• Supporting initiatives that help Ukraine. Find out more about our projects here.

Working schedule

This is a full-time position with a hybrid remote option. It means that you can decide for yourself: whether you want to work from the office, remotely, or combine these options.