Headway Inc is a global tech company, revolutionizing lifelong learning by creating digital products for over 150 million users worldwide. Our mission is to help people grow. We’re proud to be ranked 4th among the World’s Top EdTech Сompanies by TIME magazine. We believe lifelong learning should be accessible, personalized, and impactful to each individual. That’s how we change the world and why we bring together exceptional minds.

The core of our achievements is our team. We believe in people and shared values SELECT. That’s why, together with Heorhii Kryvohuzenko, Head of User Acquisition at Nibble by Headway Inc, we’re looking for a User Acquisition Specialist to join our team of superstars transforming the EdTech industry.

What product will you be working on?

Nibble is an all-around knowledge app for adult learners. It offers short, interactive lessons on different topics, from art to math. Nibble has been featured as App of the Day in over 50 countries, including the US, the UK, and Canada.

Why this is exciting:

• Work at real scale, a multi-million-user app with a significant marketing budget, and help make it better for people around the world.

• Fast growth comes with structured onboarding, mentorship, and regular feedback, plus access to expertise from our team and partners like Meta, TikTok, and Apple.

• Expect broad exposure: campaigns, analytics, funnels, ad creatives, and product, in close collaboration with product, data, and creative teams.

• Bold ideas get tested quickly; A/B tests and rich analytics make impact visible on key metrics and business growth in real time.

• You’ll be part of a highly motivated User Acquisition team that combines a strong performance mindset with a supportive and friendly culture, where people care about results and each other equally.

What you’ll do:

• Launch and optimize advertising campaigns across multiple platforms, with a focus on Web to App flow.

• Analyze campaign data, track key metrics, and generate insights to improve performance and ROI.

• Work with analytics tools (Amplitude, AppsFlyer, Tableau) and use them for data-driven decision-making.

• Participate in A/B testing and optimize conversion funnels.

• Collaborate with the creative team to improve ad assets and pre-landing performance.

• Suggest improvements to campaign-launch processes and analytics infrastructure.

• Gradually take ownership — from supporting campaigns to managing them end-to-end.

• Contribute to product decisions through marketing insights and performance data.

You’ll be a great fit if you:

• Have 0–1 year of experience in marketing, user acquisition, analytics, consulting, or are highly motivated to start your career in performance marketing OR you are a student or recent graduate in a quantitative field (Economics, Math, Analytics, Engineering or similar). Bonus points if you study at UCU, KSE, KNU, KPI or similar analytical programs.

• Have a basic understanding of digital marketing and how paid traffic works.

• Are confident working with numbers and can use data to make decisions (Excel / Google Sheets).

• Think analytically, pay attention to details, and enjoy solving problems.

• Are curious, ask “why?”, and are eager to learn from scratch.

• Are ready to quickly learn new tools (Amplitude, AppsFlyer, Tableau, ad platforms).

• Have English at an intermediate+ level or higher.

• Share our SELECT values and enjoy working as part of a collaborative, driven team.

What do we offer:

• Work within an ambitious team on a socially impactful education product.

• An office with a reliable shelter, generators, satellite internet, and other amenities.

• Access to our corporate knowledge base and professional communities.

• Personal development plan.

• Compensation for English language learning, external training, and courses.

• Medical insurance and full sick leave compensation.

• Company doctor and massage in the office.

• Sports activities: running, yoga, boxing, and more.

• Corporate holidays: we go on a week-paid holiday to rest and recharge twice a year.

• Supporting initiatives that help Ukraine. Find out more about our projects here.

Working schedule

This is a full-time position with a hybrid remote option. It means that you can decide for yourself: whether you want to work from the office, remotely, or combine these options.