Headway Inc is a global tech company, revolutionizing lifelong learning by creating digital products for over 150 million users worldwide. Our mission is to help people grow. We’re proud to be ranked 4th among the World’s Top EdTech Сompanies by TIME magazine. We believe lifelong learning should be accessible, personalized, and impactful to each individual. That’s how we change the world and why we bring together exceptional minds.

The core of our achievements is our team. We believe in people and shared values SELECT. That’s why, together with Kateryna Yuskovych, Creative AI Lead at Headway Inc, we're looking for an AI Creator to research, test, and push the boundaries of what AI can do in performance marketing.

The team you will be working with:

You'll join the AI Hub – a team inside Creative Marketing unit with a mission to be at the forefront of AI adoption, test new tools first, and build a system where the whole team operates faster and smarter. You'll also become a part of Headway Inc's broader marketing community – 100+ people across all products – where you'll always find someone to think through a challenge with, learn from, or be inspired by.

This role is your calling if you:

• Wake up and check what dropped in AI overnight, because missing it genuinely feels like missing out.

• Have a design eye and know how to use it, but reach for Midjourney, Runway or Kling as naturally as you'd reach for Figma.

• Get a kick out of figuring out why a prompt didn't work and iterating until it does.

• Want your experiments to ship, get tested on real budgets, and shape how the whole creative team works.

• Are comfortable not having a playbook because the tools you'll be using tomorrow might not exist yet today.

• Want to be one of the first people building an AI Hub inside a company that helps millions of people grow every day.

What you'll do:

• Research and test new AI tools the moment they drop.

• Document what works and what doesn't, and turn findings into recommendations the whole creative marketing team can use.

• Build and grow the AI Knowledge Base – your insights become the team's playbook.

• Create performance ad creatives so you can see firsthand how your work and AI improvements translate into business results.

• Write, iterate and optimize prompts to get consistent results across formats and campaigns.

• The role can grow in a lot of directions – prompt engineering, vibe coding, building internal AI tools, API automations, owning AI initiatives end-to-end. Where it goes depends on where you want to take it.

What you need to join us:

• Experience with AI tools for image and video generation – Midjourney, Runway, Kling, Flux or similar.

• Strong design foundation and hands-on experience with Figma and After Effects.

• Ability to write and iterate prompts to get the result you're after.

• Basic understanding of performance marketing and a genuine interest in working in it.

• Curiosity-driven mindset – you don't stop at one tool or one approach.

• Ownership over your work – you initiate, follow through, and care about the impact.

• A portfolio with AI-generated work is a plus – commercial or personal projects, both count.

• Vibe coding experience and familiarity with generation APIs would be a bonus.

• Alignment with the values of our team (SELECT).

What do we offer:

• Work within an ambitious team on a socially impactful education product.

• An office with a reliable shelter, generators, satellite internet, and other amenities.

• Access to our corporate knowledge base and professional communities.

• Personal development plan.

• Compensation for English language learning, external training, and courses.

• Medical insurance and full sick leave compensation.

• Sports activities: running, yoga, boxing, and more.

• Corporate holidays: we go on a week-paid holiday to rest and recharge twice a year. Besides that, we provide 20 paid vacation days per year.

• Supporting initiatives that help Ukraine. Find out more about our projects here.

Are you interested? Send your CV!

We’ve created a Talent Guide to help you navigate our hiring process with clarity and confidence — and get the most out of each stage. Take a look here.