Headway Inc is a global tech company revolutionizing lifelong learning, with digital products used by over 170 million people worldwide. Our mission is to help people grow. We're ranked 4th among the World's Top EdTech Companies by TIME magazine, and our flagship, Headway, is the world's most downloaded book summary app, featured as App of the Day in over 30 countries.

But this role isn't about the flagship. Headway today helps millions grow in one specific way. But the mission – help people grow – is bigger than any single use case, and there are audiences and pains we can serve under the same brand that the flagship experience isn't built for. So we're doing what founders do: starting something new.

The bet: a separate team, a new web app, a specific audience, and a specific pain we're going after. We're running it like a startup – clear metrics, real stakes. Prove the model, and it graduates into its own standalone app.

The difference from an actual startup: you're not doing this on no-name. You have Headway behind you – its audience, its data, its brand – and the full backing of Headway Inc. Startup energy, ecosystem safety net.

We're looking for our first Creative Strategist for this team – the founding creative who builds the creative engine from zero and grows it many times over. Together with Dmytro Borzenko, Head of Creative Strategy at Headway, you'll define how this new product reaches its audience and influences where it goes next.

The product & the team

This is day one. A small, new team within Headway App, with the autonomy of a startup and the resources of a top-5 EdTech company behind it. There's no playbook for this team yet – you'll help write it. The creative strategy, the testing process, the way ideas turn into results: yours to build, not inherit. If you've ever wanted to be early, this is as early as it gets.

What you'll actually do

• Dig into the market: find the real pains and motivations of our audience, watch competitors, and spot the angles worth testing before anyone else does.

• Turn that research into hypotheses for advertising campaigns.

• Write briefs for designers and requests for the influencer team that are sharp enough to get great work back.

• Read the results by the metrics that matter and feed those insights into bolder next ideas.

• Make creative testing a real team sport, working closely with the Creative Designer and User Acquisition Specialist.

Who you are

• 2+ year of experience in performance marketing and creative strategy.

• You create, you're well-organized, and you bring bold ideas not safe ones.

• You can write – turning an idea into a message that lands.

• You're comfortable building without a playbook – ambiguity energizes you instead of stalling you.

• English level B2 or higher.

• Alignment with the values of our team (SELECT).

What we offer

• Work within an ambitious team on a socially impactful education product.

• An office with a reliable shelter, generators, satellite internet, and other amenities.

• Access to our corporate knowledge base and professional communities.

• Personal development plan.

• Compensation for English language learning, external training, and courses.

• Medical insurance and full sick leave compensation.

• Company doctor and massage in the office.

• Sports activities: running, yoga, boxing, and more.

• Corporate holidays: we go on a week-paid holiday to rest and recharge twice a year.

• Supporting initiatives that help Ukraine. Find out more about our projects here.

Working schedule

This is a full-time position with a hybrid remote option. You decide for yourself: work from the office, remotely, or combine these options.

Are you interested? Send your CV!

We've created a Talent Guide to help you navigate our hiring process with clarity and confidence – and get the most out of each stage.