For over 10 years, I’ve been shaping messages for companies, agencies, and teams. The last four have been dedicated to Employer Brand—once considered an exotic and slightly suspicious career path for creatives in Ukraine. Sell the workplace? Yes. Apparently, that’s a thing.

This past year (and a bit), I’ve been at Headway Inc., where I finally found the sweet spot: big ideas, capable teammates, and the freedom to use storytelling for something meaningful. We build cross-functional projects that connect internal and external audiences. We work hard, and it actually works.

When I’m not communicating professionally, I’m either feeding my cats or trying to write a book—both of which are harder clients than any stakeholder I’ve met.