Headway Inc is a global tech company, revolutionizing lifelong learning by creating digital products for over 150 million users worldwide. Our mission is to help people grow. We’re proud to be ranked 4th among the World’s Top EdTech Сompanies by TIME magazine. We believe lifelong learning should be accessible, personalized, and impactful to each individual. That’s how we change the world and why we bring together exceptional minds.

The core of our achievements is our team. We believe in people and shared values SELECT. That’s why, together with Bohdana Denysiuk, our Communications Manager, we’re looking for TikTok Specialist to join our team of superstars transforming the EdTech industry.

This job is perfect for you if you want:

• Creative freedom. You’ll study best practices, trends, and the market — and choose the strongest creative angles and formats to hit the goal. We’re open to experiments, bold moves, and the occasional big bet.

• Real autonomy. This isn’t an “executor” role. We’re looking for someone who can own production end-to-end — work with freelancers, studios, and agencies, and make things happen.

• Strong resources. We’re ready to invest in ambitious outcomes. We know budgets matter, and the right tools and equipment can be the difference between “fine” and “wow.”

• Growth support. We’re an EdTech company — learning is in the culture. You’ll have a personal development plan and a budget for courses, books, and professional growth.

• Work with the best. You’ll join the company ranked among the Top 4 most innovative companies in the world (TIME magazine) and one of the Top 3 employers in the country (Forbes).

What you will do:

• Own the employer-brand social strategy for Headway Inc’s TikTok — define goals, content mix, and measurement.

• Create from-scratch content — write copy, shoot and edit vertical videos, design visuals, and craft engaging hooks.

• Support employer-brand initiatives from the SMM perspective (events, campaigns, partnerships, hiring drives) — decide what to share, where, and how to adapt it per platform.

• Collaborate with influencers and partners — source, brief, co-create, and track results.

• Work with freelance creators, studios, agencies to secure the production cycle.

• Support the Internal Brand Ambassador program — activate employees, equip them with toolkits, and amplify authentic stories.

What you need to join us:

• Alignment with our team values (SELECT)

• Proven experience running TikTok or Instagram (at least one).

• Skill in mobile filming.

• Excellent short-form copywriting — with clear CTAs, platform-native tone, and on-brand voice for crafting strong 3-second hooks.

• Sharp understanding of social trends, algorithms, and formats, and how to adapt them effectively for brand and audience.

• Familiarity with SMM measurement frameworks and KPIs.

• Fluent Ukrainian.

Nice to have:

• Good command of English (B2+).

Not sure if you’re a perfect fit?

Apply anyway. We care more about judgement, ownership, and the ability to learn fast than a perfect checklist.

What we offer:

• Be part of a mission-driven team reshaping lifelong learning to empower growth across the globe.

• An office with a reliable generators, satellite internet, and other amenities.

• Access to our corporate knowledge base and professional communities.

• Personal development plan.

• Compensation for English language learning, external training, and courses.

• Medical insurance and full sick leave compensation.

• Sports activities: running, yoga, boxing, and more.

• Corporate holidays: we go on a week-paid holiday to rest and recharge twice a year.

• Supporting initiatives that help Ukraine. Find out more about our projects here.

Are you interested?

Send your CV!

We’ve created a Talent Guide to help you navigate our hiring process with clarity and confidence — and get the most out of each stage. Take a look here.