Headway Inc is a global tech company, revolutionizing lifelong learning by creating digital products for over 150 million users worldwide. Our mission is to help people grow. We’re proud to be ranked 4th among the World’s Top EdTech Сompanies by TIME magazine. We believe lifelong learning should be accessible, personalized, and impactful to each individual. That’s how we change the world and why we bring together exceptional minds.

The core of our achievements is our team. We believe in people and shared values SELECT. That’s why, together with Hanna Panasiuk, Head of Brand at Headway Inc, we’re looking for a Brand Manager to lead brand initiatives, campaigns, and strategic partnerships that strengthen recognition and build meaningful emotional affinity with our audiences. In this role, you’ll shape how millions of users across Tier-1 markets perceive Headway — and directly contribute to the global growth of our flagship product.

The product and team you will be working with:

Headway is our flagship app, offering summaries of nonfiction bestsellers, daily insights, and gamified challenges. Headway is the world’s most downloaded book summary app and has been featured as App of the Day in over 30 countries, including the US, the UK, and Canada.

You’ll join our Brand Team — a high-ownership, high-trust environment that turns bold ideas into globally visible communication. We work closely with Growth, Product, and Creative teams to ensure one aligned brand story across all touchpoints.

This job is perfect for you if you:

• Want to shape the brand of a top global EdTech product used in Tier-1 markets
• Are excited to build a brand almost from scratch — turning early recognition into strong sentimental affinity
• Want to operate at the intersection of Brand, Product, and Performance marketing
• Love a startup-style environment with speed, autonomy, and high ownership
• Are eager to work closely with brilliant creative, product, and growth minds
• Want to gain unique brand-building expertise — something few on the local market have experienced

What you will do:

• Develop and scale brand strategies that support product and business goals
• Launch brand campaigns aimed at increasing awareness, shaping perception, and generating demand
• Build effective media mixes to amplify brand reach and affinity
• Use social media marketing as a key lever to grow awareness and demand
• Coordinate creative development with internal teams and external partners
• Ensure brand consistency across all communication channels
• Measure, analyze, and report on brand performance
• Collaborate closely with SMM, Marketing Strategy, Creative, User Acquisition & Product teams 
• Lead and execute high-impact brand projects and initiatives that set new standards in the category

What you need to join us:

• Strong project management skills
• Excellent stakeholder communication & brand advocacy abilities
• Experience handling multiple complex tasks simultaneously
• Understanding of brand strategy & brand marketing principles
• Basic knowledge of performance marketing mechanics
• Ability to generate ideas and evaluate creative concepts
• Data-driven decision-making mindset
• English proficiency at B2+ level
• Alignment with the values of our team (SELECT)

What do we offer:

• Work within an ambitious team on a socially impactful education product.
• An office with a reliable shelter, generators, satellite internet, and other amenities.
• Access to our corporate knowledge base and professional communities.
• Personal development plan.
• Compensation for English language learning, external training, and courses.
• Medical insurance and full sick leave compensation.
• Company doctor and massage in the office.
• Sports activities: running, yoga, boxing, and more.
• Corporate holidays: we go n a week-paid holiday to rest and recharge twice a year.
• Supporting initiatives that help Ukraine. Find out more about our projects here.

Working schedule

This is a full-time position with a hybrid remote option. It means that you can decide for yourself: whether you want to work from the office, remotely, or combine these options.

Are you interested?

Send your CV!

We’ve created a Talent Guide to help you navigate our hiring process with clarity and confidence — and get the most out of each stage. Take a look here.