Headway Inc is a global tech company, revolutionizing lifelong learning by creating digital products for over 150 million users worldwide. Our mission is to help people grow. We’re proud to be ranked 4th among the World’s Top EdTech Сompanies by TIME magazine. We believe lifelong learning should be accessible, personalized, and impactful to each individual. That’s how we change the world and why we bring together exceptional minds.

The core of our achievements is our team. We believe in people and shared values SELECT. That’s why, together with Olena Zarubina, CRM Marketing Lead at Headway by Headway Inc, we’re looking for a CRM/Email Marketing Specialist to join our team of superstars transforming the EdTech industry.

What product will you be working on?

Headway is our flagship app, offering summaries of nonfiction bestsellers, daily insights, and gamified challenges. Headway is the world’s most downloaded book summary app and has been featured as App of the Day in over 30 countries, including the US, the UK, and Canada.

Why this is exciting:

• A fast-growing EdTech company — we entered the top 20 educational apps in the U.S., and this is just the beginning!

• Full creative freedom and ownership — build email and push communication campaigns from scratch, test bold ideas, and bring them to life.

• Visible impact — we make decisions quickly, so you’ll see the results of your campaigns within days.

• Real influence on product growth — you’ll help scale a new product from hundreds of thousands to millions of users.

• Access to deep product analytics — test hypotheses, adapt strategies, and experiment with confidence.

• A team that trusts and supports you — we believe in freedom and responsibility.

What will you do:

• Generate ideas and launch communication campaigns (email, push and in-app messages)

• Analyze performance and draw insights from all launches (working with key metrics)

• Segment audiences and build user communication sequences

• Collaborate with designers, writers, and product teams to create a cohesive user journey

• Run A/B tests and analyze results

What do you need to join us:

• You have 2+ years of experience in email marketing

• You’ve worked with ESP tools (Customer.io, Iterable, eSputnik, MailChimp, or others)

• Your superpower is creativity — you enjoy generating ideas and aren’t afraid to experiment

• You understand how to craft user communications to achieve various goals and are confident in product metrics

• You can segment audiences based on behavior

• Experience with A/B testing would be a plus

• Your English is Upper-Intermediate or higher

• Alignment with the values of our team (SELECT).

What do we offer:

• Work within an ambitious team on a socially impactful education product.

• An office with a reliable shelter, generators, satellite internet, and other amenities.

• Access to our corporate knowledge base and professional communities.

• Personal development plan.

• Compensation for English language learning, external training, and courses.

• Medical insurance and full sick leave compensation.

• Sports activities: running, yoga, boxing, and more.

• We provide 20 paid vacation days per year + corporate holidays: we go on a week-paid holiday to rest and recharge twice a year.

• Supporting initiatives that help Ukraine. Find out more about our projects here.

Working schedule

This is a full-time position with a hybrid remote option. It means that you can decide for yourself: whether you want to work from the office, remotely, or combine these options.

Are you interested?

Send your CV!

We’ve created a Talent Guide to help you navigate our hiring process with clarity and confidence — and get the most out of each stage. Take a look here.