Headway Inc is a global tech company, revolutionizing lifelong learning by creating digital products for over 150 million users worldwide. Our mission is to help people grow. We’re proud to be ranked 4th among the World’s Top EdTech Сompanies by TIME magazine. We believe lifelong learning should be accessible, personalized, and impactful to each individual. That’s how we change the world and why we bring together exceptional minds.

The core of our achievements — and our greatest value — is our team. We believe in people, in our shared values SELECT, and in the idea that fortune favors the bold.

Together with our Collaborative Marketing Team Lead, Nataliia, we’re looking for a UGC Specialist to scale our creator partnerships and boost the performance of our UGC creatives.

The Collaborative Marketing team focuses on three key areas: influencer marketing, brand collaborations, and UGC advertising.

The UGC direction is the largest, it covers all Headway Inc products and helps the Creative Marketing team spread the word about how our products make people’s lives better. We're all about creating scroll-stopping UGC content that fuels our paid media campaigns.

You're a great match if you want to:

• Launch effective collaboration strategies with UGC creators to boost brand love and help our ads perform even better

• Communicate the product’s values and mission through relevant, creative, and engaging content

• Set trends and experiment with new collaboration formats

• Create long-term partnerships that help scale Headway’s business

What you'll be doing:

• Sourcing and communicating with UGC creators across different markets (US, LATAM, Europe)

• Negotiating rates and managing contracts with creators

• Writing creative briefs and scripts crafted for each creator

• Generating ideas for content tests and new hypotheses

• Analyzing performance and optimizing results based on data

What you need to join us:

• 1+ year of experience in a similar role (influencer marketing, UGC management, copywriting, SMM, or advertising)

• Basic understanding of marketing metrics

• Creativity and/or copywriting experience

• Ability to write clear briefs for influencers or creators

• Familiarity with Meta Ads Manager and/or TikTok Ads

• Analytical mindset — you make decisions based on data, not guesses.

• English proficiency at B2 level or higher.

• Your superpowers: creativity, proactivity, and excellent communication skills.

What we offer:

• Work within an ambitious team on a socially impactful education product

• An office with a reliable shelter, generators, satellite internet, and other amenities

• Access to our corporate knowledge base and professional communities

• Personal development plan

• Compensation for English language learning, external training, and courses

• Medical insurance and full sick leave compensation

• Company doctor and massage in the office

• Sports activities: running, yoga, boxing, and more

• Corporate holidays: we go on a week-long paid holiday to rest and recharge twice a year

• Supporting initiatives that help Ukraine. Find out more about our projects here

Are you interested?

Send your CV!